6 Reasons Why You Should Not Join Twitter
Everyone’s talking about Twitter. Thousands of new people and businesses join every day. Every few minutes another blog post is published about how great Twitter can be for your business. Well, I don’t want you to join Twitter and I’ve got 6 reasons why you shouldn’t. If you read them all, I’ll tell you a secret.
Reason #1: I don’t want to talk to clients unless it earns me money directly
If I can’t bill someone at the end of my conversation, I’m not willing to start.
Reason #2: I’m not interested in what anyone has for breakfast
I have no interest in anyone else’s life. I don’t want to know if you have similar interests as me. Yes, I’ve read that creating a personal connection with a prospective client’s makes it twice as likely that they’ll buy from you, but I’m not into that kind of tree-hugging nonsense. Establishing rapport is for wimps. Just talk to me about business. Full stop.
Reason #3: I don’t need any recommendations
I’ve got too much work on anyway. I haven’t got time to do it all as it is and if I need some in my pipeline for later on, I’m sure something will turn up by then. Let the future look after itself. All I can think about right now is sorting out what’s on my desk.
Reason #4: I don’t want to tell other people that I’m an expert
If they can’t tell just by looking at me, they must be idiots. Yes, I’ve heard that you can use Twitter to demonstrate your expertise by tweeting links to articles or blogs. But I can’t be bothered with all that. I’m not a techie. That would be a waste of my valuable time.
Reason #5: So what if my competitors are already there?
They’re welcome to the kind of clients that go on Twitter anyway. It was the same with email and websites. I knew I didn’t need to bother with the internet for years because I had my fax machine. When people in other businesses had their emails and websites set up, I decided to stick with the fax. I could send pictures and text anywhere in the world, provided they had a fax machine too. Oh, and provided the phone connection didn’t drop mid-message, of course.
Reason #6: I don’t need any more traffic to my website
I don’t see how Twitter could bring new traffic to my website, anyway. My website was built by my nephew in 2003 and it hasn’t had to change since then. It’s lovely; I have everything I need on it. The coloured headings really stand out, and the flashing, scrolling messages are totally eye-catching. I even had some music put on it that plays as soon as you arrive. It doesn’t bring any business in, but then they don’t do they? You’ve got to have a website these days or you look out of touch.
Those are the six reasons why I don’t want you to join Twitter. I did promise you a secret though, so here it is:
I don’t want you to join Twitter because I want to keep it for myself.
I want to keep the great connections I have made with people all over the world.
I want to keep the rapport that I have established with all those friends and clients that I have made on Twitter.
I want to keep the great recommendations I get for my business. I am grateful for the many endorsements, testimonials and leads that my Twitter friends continue to give for Design Inspiration and InPlymouth.com.
I want to keep the expert branding, competitive edge and the enormous amount of extra traffic Twitter has produced for our websites all to myself. So please don’t join Twitter. It’s mine.