How to use Pokemon GO to market your high street business. 7 free tips that businesses in Plymouth can use right now!
For many of us the problem with marketing and with strategy is that they just don’t seem to be working as well as they could.
Marketing expert Robert Craven discusses the notion of business roadkill, and how to avoid becoming it.
You’ve decided to start up your own business. Congratulations, but how do you decide which type of business to start? Here are the options.
When it comes to market research, small business owners assume that they don’t stand a chance against big business. Or is it a David vs Goliath opportunity?
Some of the most common business start-up mistakes and how to avoid them.
Every business needs to use creative marketing in order to attract new clients. Doing the same old thing will produce diminishing returns, so here are five unusual marketing techniques that you probably haven’t thought of before.
Ash Mashhadi’s top 10 business networking tips for making networking work for your business (part 2) in Plymouth.
Ash Mashhadi’s top 10 business networking tips for making networking work for your business (part 1).
Deconstructing the Mary Portas formula for retail success, and how Plymouth retailers can use it.
How to find the long tail secret of your business for amazing marketing results.
Classic 2,000 year old persuasion techniques that you can use in all your business pitches.
How to pitch your business. The elevator pitch deconstructed and a formula for success by Robert Craven.
With its recent growth and strengthened position in the marketing mix, might corporate hospitality be more resilient to the downturn this time than on previous occasions?
Five more great guerilla marketing ideas for small businesses in Plymouth.
Five great guerilla marketing ideas that are perfect for Plymouth businesses with empty pockets.
In this article, Robert Craven asks possibly the most important business question you’ll ever hear. The answer will increase your sales.
Mastermind Groups can be a source of great success for businesses. In this article, Robert Craven looks at the options for your business.
There are several key factors that inhibit business growth. This article looks at them and suggests another option.
The drawbacks in using a gold/silver/bronze package system. By marketing expert Robert Craven.
Most Professional Service Firms think that the key to business success is their technical skill-set. They are wrong. Read this article to find out why.
Discover why our marketing expert Robert Craven has decided to adopt a ‘not to do’ list. Perfect for executives and small business owners.
Nice is not enough to succeed, especially in these recessionary times. Robert Craven tells it like it is for businesses who seem to think that it should be enough.
This article is for those of you find selling difficult. Robert Craven outlines how to turn that around.
Marketing expert Robert Craven looks at strategies to survive the recession by looking at two real-life businesses.
This is a ‘size 12 wellies’ article. Lots of sweeping generalisations and treading on some people’s sensitive toes. Here goes.
In management, we often attempt to play at Pygmalion. We select individuals, whom we believe to have the talent and potential, and we try to make them into something which they are not.