Great Guerilla Marketing Tricks for Small Businesses
So you’re running your own business now and it feels great to be your own boss. No-one to tell you what to do or how to do it. All you have to do now is make it a great success and all those people who thought you were crazy will have to eat their words. But you don’t know how to get all that business in. Advertising costs a load of money and all those Marketing Consultants you keep getting introduced to are going to cost even more. What do you do? Here are 5 great guerilla marketing ideas for businesses that have a tiny budget.
1. Pitch it Right
If you want to impress a potential customer quickly, you have to get your ‘elevator pitch’ ready. This is a short, succinct statement of who you are, what your business does and the benefits of using you. Short, punchy and definitely effective.
Networking is one of the key tools of any small business seeking to make connections. There are a number of business networking groups in Plymouth that exist to get business people together. This can be a great way to spread the word. If you want to take part, rehearse your ‘elevator pitch‘, gather your business cards and flyers and go to a business networking event soon. If you want to make a lot of connections in a short period, you could try Speed Networking – it’s like speed dating but without the dating. It will get you in front of a lot of potential clients very quickly but beware: it’s exhausting!
3. Get a T-shirt printed
When you are not at work, you can still promote your business. This technique even works for those of us who are not great salesmen. Get a T-shirt printed with your business name or website clearly visible. Then wear it absolutely everywhere. That’s all you have to do. It’s easy!
4. Get a marketing partner
Double your impact by making a reciprocal agreement with another business that does something complementary (but not competitive) to what your business does. Then, when you hand out your brochure or business card you also give one of their flyers too. If you both do the same, it will double your presence and appear to broaden your range of services. That’s collaboration as guerilla marketing.
5. Use your car as a billboard
It’s relatively inexpensive to get some magnetic signs made with your business name, website and telephone number. It’s not permanent, but it will advertise your services as you drive around. You’ll be surprised how many people will see it.
The Next Step
What are you waiting for? Get going with these 5 great guerilla marketing tricks and your bank balance won’t know what’s hit it.